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In a memory test,the test of statistical significance used showed a probability of .025 that the group mean of the experimental group and the group mean of the control group would differ as much as they do by chance alone.This allows us to
Positioning Statement
A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.
Differentiating
The process of making a product or service stand out from competitors in the market by emphasizing unique features or benefits.
White Space
Areas of potential opportunity where a company can innovate or market in ways not currently being exploited, often leading to new products or services.
Niche Markets
Segments of a larger market defined by their unique preferences, needs, or identity, often overlooked by larger competitors.
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