Z-Coffiz Charges Much Higher Prices for a Cup of Coffee

question 32

Multiple Choice

 Z-coffiz charges much higher prices for a cup of coffee than its competitors. Z-coffiz is able to do this because it positions itself to be selling an experience, rather than merely a cup of coffee. Which aspect of a firm's strategy does this describe?

• A) External fit
• B) Internal fit
• C) Differentiation
• D) Implementable

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Definitions:

Striving for Superiority

is a concept in psychology that suggests individuals are inherently driven to overcome their inherent feelings of inferiority to reach a higher status or superiority.

Alfred Adler

An Austrian medical doctor and psychotherapist known for founding the school of Individual Psychology, emphasizing the importance of feelings of inferiority.

Goals and Assumptions

The objectives or targets one aims to achieve and the underlying beliefs or principles assumed to be true in the pursuit of those goals.

Psychotherapy

A form of treatment for mental and emotional disorders, utilizing psychological techniques designed to encourage communication of conflicts and insight into problems.