Which of the Following Statements Is True About Licensing and Franchising

question 26

Multiple Choice

 Which of the following statements is true about licensing and franchising?

• A) They involve setting up a fully operational, independent entity in a foreign country to conduct business.
• B) Unlike franchising, licensing is used by service firms such as hotels and fast-food chains.
• C) Like franchising, licensing is a high-cost means of market entry.
• D) The most important risk involved with licensing is the potential loss of proprietary advantage.

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