Z-Coffiz Charges Much Higher Prices for a Cup of Coffee

question 32

Multiple Choice

 Z-coffiz charges much higher prices for a cup of coffee than its competitors. Z-coffiz is able to do this because it positions itself to be selling an experience, rather than merely a cup of coffee. Which aspect of a firm's strategy does this describe?

• A) External fit
• B) Internal fit
• C) Differentiation
• D) Implementable

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Definitions:

Emotionalism

A philosophical approach that emphasizes the role of emotion in human experience and decision-making, often in contrast to rationalism.

Group Development Process

The various stages groups typically go through as they come together and start to operate; these stages include forming, storming, norming, performing, and adjourning.

Proper Order

The correct or most effective sequencing or arrangement of actions, processes, or items according to specific rules, guidelines, or logical considerations.

Chemical Weathering

The process by which rocks are decomposed, dissolved, or loosened by chemical processes, often involving water.