Examlex
What are the tangible and intangible resources of an organization? Give examples.
Proper Set
A specific, well-defined collection or grouping of items, elements, or actions that are appropriate for a given situation.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market, tailor-made to satisfy the unique needs and preferences of that segment.
Marketing Mix
A set of controllable marketing variables comprising product, price, place, and promotion that a firm uses to pursue its marketing objectives in the target market.
Cognitive Dissonance
The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.
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