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Describe the three strategies of competitive advantage.
Preferences
This refers to one's likes, dislikes, and inclinations toward certain choices or decisions over others.
Ethics
A branch of philosophy that deals with questions about morality, principles, and the concepts of right and wrong conduct.
Ethical Behavior
Conduct based on recognized principles of right and wrong that guide an individual's actions in professional and personal settings.
Cultural Values
The core principles and ideals shared by a group or society that influence behaviors and decision-making.
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