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A substitute could be a competitor's product or some other product that satisfies the same consumer need.
Total Equity
The total net value owned by shareholders, calculated as total assets minus total liabilities.
Traditional Balance Sheet
A financial statement that provides a snapshot of a company's financial condition at a specific point in time, detailing assets, liabilities, and shareholders' equity.
Dividend
A portion of a company's earnings distributed to shareholders, usually in the form of cash payments or additional shares.
Net Income
The total earnings or profit of a company after accounting for all expenses and taxes; represents the company's bottom line.
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