Of the Five Activities That Make a Firm Customer-Centric, Cooperation

question 18

Multiple Choice

 Of the five activities that make a firm customer-centric, cooperation involves

• A) helping employees at a firm develop the right skills needed to better serve customers.
• B) creating structural mechanisms at the firm that allow workers to organize their activities to focus more exclusively on creating value for customers.
• C) developing relationships with parties outside the firm to increase the value of the firm's offerings.
• D) shaping an organization's culture and aligning incentives to encourage employees across silos in the organization to come together in the spirit of serving customers.