Because GE Operates in Many Businesses, Ranging from Aircraft Engines

question 33

Multiple Choice

 Because GE operates in many businesses, ranging from aircraft engines to healthcare imaging, GE would

• A) not be able to use the balanced scorecard.
• B) have to adopt a common strategy for all businesses to be able to use the balanced scorecard.
• C) need to create a unique balanced scorecard for each of its business units.
• D) have to choose one business unit with which it could use the balanced scorecard.

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Definitions:

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A traditional form of massage originating from Thailand that involves deep tissue and stretching techniques.

Weekend Spa Treatments

Relaxing and therapeutic services offered by spas during weekends.

Audience Needs

The requirements or expectations of a group of people you are trying to reach or engage with, including information, engagement, and solutions.

Intrinsic Benefits

Advantages or positive outcomes that are inherent or natural to a process or activity, providing internal satisfaction.