Color Cosmetics, Whose Target Market Comprises Only Female Customers, Has

question 16

Multiple Choice

 Color Cosmetics, whose target market comprises only female customers, has now introduced a new range of products for the male population. It came up with new strategies and advertisements to reach the new target market. It did so to maintain a competitive advantage in the industry. Which of the following strategies did the company apply to compete more effectively?

• A) Globalization
• B) Environmental scanning
• C) Organizational change
• D) Strategic review process

---

Definitions:

Cyclical Psychodynamics

An approach to psychotherapy that combines psychodynamic and behavioral concepts, emphasizing the interplay between internal and external determinants of behavior over time.

Neurotic Disorders

A spectrum of psychological disorders characterized by anxiety, phobias, or obsessive behaviors, not attributed to systemic neurophysiological conditions.

Treatment Methods

Various techniques, strategies, and interventions employed in medical, psychological, and therapeutic fields to address and manage illnesses, disorders, or patient needs.

Outcome Variance

The degree of variability in the results of a study or experiment, indicating the differences in outcomes across participants or conditions.