Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to Find Out

question 25

Multiple Choice

Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to find out the kinds of cars he should push to graduating college students.He asked 100 university seniors to rate 10 aspects of 11 models his dealership sold: style,fuel economy,engineering,safety,performance,prestige,comfort,price,selection or options,and interior size.Each car was rated on the 10 aspects from 0 (poor) to 5 (excellent) .Each student also rated the importance of each aspect (1 = unimportant,2 = moderate importance,3 = very important) .Then each aspect rating was weighed (multiplied) by its importance rating.Next,everything was added together for a score.Each car received a score of 0 to 150.What measurement technique did Patrick use in his study?

• A)Interval measure
• B)Graphic rating scale
• C)Likert scale
• D)Predictive scale
• E)An index

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Definitions:

Procurement Goal

Objectives set by an organization’s procurement department focusing on acquiring goods and services to meet its needs in terms of quality, quantity, timing, and cost.

Total Cost

The complete cost of producing and delivering a product or service, including material, labor, overhead, and any other direct or indirect costs.

Intellectual Property

Intellectual property encompasses legal rights granted to individuals or organizations over their creations, such as inventions, literary and artistic works, designs, and symbols, names, and images used in commerce.

Demand Information

Data or insights related to the quantities of goods or services desired by consumers at various prices over a certain time period.