Professor Sam Spade Asks a Respondent 18 Questions About a Politician

question 61

Multiple Choice

Professor Sam Spade asks a respondent 18 questions about a politician where the possible responses are "agree" and "disagree." All 18 questions are worded in such a way that a person who favours the politician will say "agree." The respondent quickly answers "agree" to all 18 questions without really thinking about each individual question.This is an example of

• A)social desirability effect.
• B)prestige question effect.
• C)sleeper effect.
• D)response set effect.
• E)order effect.

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Definitions:

Bottom-Up

An approach that starts at the most specific, detailed level and works up to a broader perspective, especially in planning and analysis.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating short-term financial health and liquidity.

Pre-Tax Salvage

The estimated value of an asset before taxes that can be recovered at the end of its useful life through sale or disposal.

Variable Costs

Costs that change in proportion to the amount of goods or services produced or sold by a business.