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Martin decided to hire Ann for the associate's position because she reminded him of a former associate who had excelled in the position. Martin has used which of the following heuristics?
Factory Overhead
Indirect costs associated with manufacturing, including costs of utilities, maintenance, and factory equipment depreciation.
Variable Expenses
Costs that change in proportion to business activity or output levels, such as materials costs and utility expenses directly linked to production.
Fixed Expenses
Fixed expenses are consistent costs that do not vary with the volume of business activity, such as rent or salaries.
Net Income
The total earnings of a company after all expenses and taxes have been deducted from revenues, indicating the company's profit.
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