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Bounded rationality refers to
Transnational
Pertaining to activities, operations, or companies that extend beyond or operate across national boundaries.
Global Brand
A brand that is recognized and available across many countries and cultures around the world.
Centrally Coordinated
Managed or organized from a main, central point of control, often referring to efforts or strategies in organizations.
Marketing Programs
Comprehensive plans that integrate various marketing strategies and activities to effectively promote products or services and achieve business objectives.
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