Professor Aaron Acorn Counts the Number of Total People and the Percentage

question 19

Multiple Choice

Professor Aaron Acorn counts the number of total people and the percentage who are Asian in a sample of 400 TV commercials shown during a one-month period on two Vancouver area stations.He wants to see whether the percentage of Asians in commercials equals,is greater than,or is less than the percentage of Asians in the area population.He is using

• A)latent structure measurement.
• B)generic content coding.
• C)manifest content coding.
• D)corroborative coding.
• E)latent content coding.

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Definitions:

Institutionalized Socialization

The process by which individuals are taught and trained to internalize and follow the norms, values, and behaviors considered appropriate within a given society or organization.

Disjunctive Tactics

Strategies or methods that involve choosing alternatives that are not naturally connected or are divergent in approach.

Career-enhancing Benefits

Advantages or perks offered by employment that contribute to the professional growth and career advancement of the employee.

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.