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How Does a Researcher Go About Sampling for Qualitative Interviews

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Essay

How does a researcher go about sampling for qualitative interviews (i.e.,what type of methodology is used)? How is the method of selection justified? What is the procedure for determining the number of individuals/cases to include in the sample?


Definitions:

Predatory Pricing

Charging a very low price for a product with the intent of driving competitors out of business.

Deceptive Pricing

A misleading business practice where the price advertised is not fully transparent, leading consumers to believe they are paying less than the actual cost.

Price Discrimination

A pricing strategy where a company charges different prices for the same product or service based on various criteria like customer location, purchasing power, or quantity bought.

Vertical Price Fixing

An agreement among participants on different levels of the same supply chain to control prices passed on to consumers.

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