In a Typical Qualitative Interview

question 20

Multiple Choice

In a typical qualitative interview,

• A)open-ended questions are used.
• B)the interviewer shows interest in participants’responses and encourages elaboration.
• C)the beginning and end are not clear.
• D)the interviewer adjusts to the participants’norms and their use of language.
• E)all of the above.

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Definitions:

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

Innovator

An individual or organization that introduces new ideas, products, services, or methods, often leading the way in developments within their field.

Innovators

Individuals or organizations that introduce new ideas, products, or methods, often leading change and development in their respective fields.

Marketers

Professionals or organizations engaged in promoting and selling products or services, including market research and advertising.