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Critically evaluate cognitive theories.
Franchisor
An entity that grants the right to use its trademark, business model, and operational system to an individual or company (the franchisee) under agreed-upon terms.
Franchisee
An individual or company that acquires the rights to operate a business under the franchisor's brand and business model.
Orangetheory Fitness
A franchise-based fitness company offering hour-long, high-intensity workout classes that combine cardiovascular and strength training.
Limited-Service
Refers to businesses or offerings characterized by a reduced or more focused range of services, typically at a lower cost.
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