Systematic Desensitization Is a Gradual Process

question 239

Multiple Choice

Systematic desensitization is a gradual process.Clients learn to handle progressively more disturbing stimuli while they remain relaxed.About 10 to 20 stimuli are arranged in a sequence;this sequence is called a __________.

• A)stimulus appraisal.
• B)classical stimulus.
• C)fear ladder.
• D)fear-stimulus hierarchy.

Understand the application of the ABC model of attitudes in explaining consumer actions.

Describe the principle of cognitive dissonance and its effects on consumer post-purchase behavior.

Explain how theories of attitude commitment influence consumer-brand relationships.

Discuss the strategic use of emotional appeal in advertising to influence consumer attitudes.

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