Examlex
Which of the following acts as an antagonist rather than an agonist?
Organizational Buying
Organizational Buying involves the purchasing decisions and processes of businesses and institutions for goods and services used in the organization's operations.
Evaluative Criteria
Standards or benchmarks that consumers use to compare and assess the merit or value of products and services.
Supplier Development
A business strategy where buying firms work closely with their suppliers to improve the supplier's product or service quality, efficiency, and effectiveness.
Organizational Buyers
Entities that purchase goods and services for use in the production of other products or services, for resale, or for organizational operation.
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