Advertising Makes Use of Classical Conditioning

question 10

Multiple Choice

Advertising makes use of classical conditioning. For example, a product is presented along with some naturally appealing stimulus (e.g., a physically attractive person) . In this case, the product begins as the

• A)unconditioned stimulus.
• B)neutral stimulus.
• C)conditioned stimulus.
• D)unconditioned response.
• E)conditioned response.

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Definitions:

Total Factory Overhead Cost Variance

The difference between the actual factory overhead incurred and the expected (or standard) overhead costs.

Actual Hours

The actual number of hours worked or spent on a specific task or project, compared to planned or estimated hours.

Standard Hours

A predetermined or established amount of time within which a task or job is expected to be completed.

Units Produced

The total volume or number of items manufactured during a given period.