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While changing her tire, Marguerite bumped the hubcap and all of the lug nuts fell into a storm sewer. After fretting for several minutes, she suddenly realized she could remove one lug nut from each of the other three tires to temporarily mount the spare until she could get to a service station. This is an example of
Double Marginalization
A scenario in which two or more firms at different stages of a supply chain apply their own markups, leading to inefficiencies and inflated prices for consumers.
Retail Price
The cost at which goods or services are sold to the public, typically higher than the wholesale price to include a markup for profit.
Manufacturer Markup
The difference between the cost to produce a good and its selling price, often added by manufacturers to cover costs and generate profit.
Exclusion of Markup
The practice of not including an additional amount to the cost of goods when pricing them, often to maintain competitive pricing.
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