In Which Condition Is a Person Most Likely to Carefully

question 13

Multiple Choice

In which condition is a person most likely to carefully evaluate a persuasive message?

• A)When the message is consistent with what they already believe
• B)When the message is inconsistent with what they already believe
• C)When the message is irrelevant to what they already believe
• D)When they are distracted and the message is not particularly meaningful
• E)When they are highly motivated and they have the skills to evaluate the message

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Definitions:

Break-even Point

The level of production or sales at which total costs equal total revenue, resulting in no net loss or gain.

Contribution Margin

This represents the amount of revenue left over after deducting variable costs, which can be used to cover fixed costs and contribute to profits.

Variable Costs

Costs that change in proportion to the level of activity of a business, such as material and labor costs.

Break-even Point

The point at which total revenues equal total costs, resulting in neither profit nor loss, indicating the minimum sales volume necessary to cover all costs.