Regarding Persuasive Appeals, Which of the Following Statements Is FALSE

question 107

Multiple Choice

Regarding persuasive appeals, which of the following statements is FALSE?

• A)Messages that run counter to the perceived interests of the communicator tend to be perceived as more credible.
• B)Those of low intelligence or low self-confidence are generally harder to persuade.
• C)People in a good mood tend to be more receptive to persuasive messages than those in a bad mood.
• D)The more often people are exposed to a message, the more favorably they evaluate it, but only up to a point.
• E)Communicators who are similar to the audience are perceived more favorably than those who are dissimilar.

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Definitions:

Principals

Individuals or entities who authorize agents to act on their behalf in business transactions or other matters.

Esteem Needs

Higher-level psychological needs involving self-respect, achievement, status, and recognition by others, according to Maslow's hierarchy of needs.

Positive View of Oneself

An individual's perception or attitude towards themselves that is favorable, characterized by self-confidence and self-respect.

Physiological Needs

Basic human necessities such as food, water, shelter, and warmth that must be satisfied for survival.