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The contact hypothesis suggests that prejudice
Buying Criteria
Buying criteria are the specifications and considerations that customers use to evaluate and decide on the purchase of products or services.
Warranty
A guarantee given to the purchaser by a manufacturer or dealer, promising to repair or replace the product within a certain period if necessary.
Claim Policies
Guidelines and procedures established by companies for handling customer claims regarding product or service issues.
Supplier Development
The process of working with suppliers to improve their performance and capabilities in order to meet the buying firm's supply chain requirements.
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