Examlex
Why do some followers resort to a defensive process known as "identification with the aggressor"?
Private Label Brands
Brands owned by a retailer or supplier that is only sold in their own stores, offering an alternative to national brands.
Generic Brands
Products that are marketed without a branded name, often as a lower-cost alternative to named brands.
Co-brands
Co-brands are collaborations between two or more brands to create a product or service that leverages the strengths and market appeal of each brand involved in the partnership.
Nielsen Research Firm
A global information, data, and measurement company specializing in market research and analytics, known for its television ratings and consumer behavior research.
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