The Marketers at Apple Use a Number of Communication Methods-Including

question 115

True/False

The marketers at Apple use a number of communication methods-including advertising in many forms of media, personal selling, public relations, event sponsorship, corporate advertising, social networking, and point-of-purchase, among others-in a coordinated process to build and maintain brand exposure.The Apple promoters are demonstrating a form of integrated brand promotion (IBP).

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Definitions:

Predetermined Overhead Rate

A rate calculated before the accounting period begins, used to allocate manufacturing overhead costs to individual units of product based on a certain activity, like labor hours.

Direct Labor-Hours

A measure of the time employees who work directly in the production of goods spend on a specific job or product, used to allocate labor costs in job costing.

Machine-Hours

A measure of the amount of time machines are used in the production process, often used to allocate manufacturing overhead costs.

Machining Department

A division within a manufacturing facility where machines are used to process materials into finished products.