It Is Evident That Firms Have Not Fully Exploited All

question 25

Multiple Choice

It is evident that firms have not fully exploited all the opportunities that ____ marketing has to offer via communication through devices like smartphones and digital tablet-like devices.

• A)direct
• B)mobile
• C)local
• D)trade channel

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Definitions:

Population Parameter

A value that accurately represents a particular characteristic of an entire population.

Sampling Distribution

The probability distribution of a given statistic based on a large number of samples drawn from a specific population.

Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values from the mean, indicating how spread out the data points are.

Standard Deviation

A determination of the magnitude of variation or dispersion among values in a set.