Public Service Announcements (PSAs)

question 68

Multiple Choice

Public service announcements (PSAs)

• A)are a type of advertising run by nonprofit organizations.
• B)use copy and visuals in ways very different from traditional advertising.
• C)attempt only to inform and not necessarily to persuade.
• D)are not paid for like an ad.

Understand the concept of externalities and how they impact social welfare.

Identify positive externalities and examples of activities that generate them.

Discuss the role of government intervention in addressing externalities and achieving social optimum.

Explain the difference between marginal social benefit (MSB) and marginal social cost (MSC).

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Definitions:

Baby Boomer Generation

The demographic cohort following World War II, typically considered to be individuals born from 1946 to 1964.

Census Family

A concept used in population census to refer to a group of people living together who are related by blood, marriage, common-law partnership, or adoption.

Family of Procreation

The family unit one creates through marriage or by having children, as opposed to the family of origin into which one is born.

Conjugal Family

A family unit formed by a married couple and their children, characterized by a legal and social recognition of their relationship.