EcoNature Is a Small Manufacturing Firm Distributing a New Line

question 90

Multiple Choice

EcoNature is a small manufacturing firm distributing a new line of eco-friendly household cleaning products in Western and Southwestern states.To raise awareness and encourage consumers to trial its products, it buys advertising time on cable TV, places ads in regional issues of women's magazines, and offers coupons via a number of metropolitan newspapers.Each new communication undergoes a review process to ensure that it displays the new "green" brand logo and carries the same message.Overall, EcoNature is

• A)segmenting its target audience.
• B)running corporate advertising.
• C)creating primary demand.
• D)managing the IBP process.

---

Definitions:

Educational Policy

Policies and guidelines established by educational authorities and institutions which govern educational systems, curricula, and student outcomes.

Accreditation Standards

Criteria set by authoritative bodies that institutions must meet to ensure quality and reliability in their services or programs.

EPAS

The Educational Policy and Accreditation Standards, which outline the requirements for social work programs to ensure quality education and training.

Ecological Model

A framework used to understand the complex interrelations between individuals and their physical, social, and cultural environments.