By About 1990, the Idea of Combining Various Promotional Tools

question 79

Multiple Choice

By about 1990, the idea of combining various promotional tools came to be known as ____, though over the past two decades this phrase has shifted and evolved, giving way to a new term.

• A)integrated marketing communications
• B)marketing mix
• C)integrated brand promotion
• D)economies of scale

---

Definitions:

Strenuous Labor

Physical work that requires a significant amount of effort and energy, often leading to physical exhaustion.

Caretaker Abuse

Physical, emotional, or sexual harm or neglect inflicted upon a person, especially a child or elderly individual, by the person or people responsible for their care.

Miniature Adults

An outdated concept where children were once viewed as small adults with the same mental capacities.

Psychosocial Development

A concept introduced by Erik Erikson that describes the development of an individual's identity and social interactions across eight stages throughout their lifetime.