Scenario 1-2 Chug Enterprises Is Considering Entering the Already-Crowded Sports Drink Market

question 109

Multiple Choice

Scenario 1-2
Chug Enterprises is considering entering the already-crowded sports drink market with a line of products.The first brand will be advertised to teenagers as being the best-tasting sports drink on the market.The second brand will be advertised to adults as being the lowest calorie sports drink you can buy.The third brand will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure.Each brand will have separate, distinctive packaging.However, the drinks inside are actually identical to one another.
-(Scenario 1-2) To be successful, Chug Enterprises believes it must convince grocery store chains to carry all three brands.If Chug Enterprises uses what is generally considered to be the major promotional tool available to accomplish this, it will engage in a program that emphasizes

• A)personal selling.
• B)free sampling.
• C)consumer promotions.
• D)trade advertising.

Calculate retained earnings using basic financial information.

Understand the flow and changes in stockholders' equity.

Understand different perspectives and types of thinking related to cultural differences and communication.

Identify and describe specialized forms of communication and their applications in organizational settings.

---

Definitions:

Favorable Reaction

Refers to a positive or approving response to a situation, action, or information.

Spinach

A leafy green vegetable rich in vitamins and minerals, often used in salads and cooked dishes.

Altruism

The selfless concern for the well-being of others, often leading to actions that benefit others at a cost to oneself.

Prejudice

A preconceived judgement or opinion about someone or something that is not based on reason or actual experience, often manifesting as bias or discrimination.