Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created

question 4

Multiple Choice

Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) Exodus marketers limit their current advertising to furniture store publications, because they perceive that readers of these publications are

• A)their target audience.
• B)their trade channel.
• C)household consumers.
• D)professionals and business organizations.

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Definitions:

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia on the outside of the brain and spinal cord.

Cranial Nerves

Twelve pairs of nerves that emerge directly from the brain and serve head and neck functions.

Spinal Nerves

Nerves that emerge from the spinal cord and branch out to various parts of the body to send and receive information.

Astro-

Astro- is a prefix meaning "star" or "outer space", used in forming words related to astronomy or astrology.