Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created

question 24

Multiple Choice

Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) In all of the promotional materials, Exodus Moving uses the slogan "Swift, Yet Gentler." This process of creating a distinct place relative to other movers in the market is known as

• A)positioning.
• B)global advertising.
• C)an advertising campaign.
• D)product differentiation.

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Definitions:

Gauge

A measurement tool or instrument for determining the magnitude, amount, or contents of something, often used for pressure, thickness, or diameter.

Pressure Injury

Damage to the skin and underlying tissue caused by prolonged pressure, often occurring in bedridden patients.

Skin Integrity

The condition of healthy and intact skin, free of damage, breakdown, or infection, essential for protecting the body from external harm.

Nutrition

The process by which organisms take in and utilize food material, essential for energy, growth, maintenance of life, and health.