Scenario 1-6 Gillette M3Power-A MACH3 Razor Innovation-Is a Groundbreaking, Powered Wet Shaving

question 108

Multiple Choice

Scenario 1-6
Gillette M3Power-a MACH3 razor innovation-is a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave ever.M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies.M3Power outperforms all other blades and razors in closeness, comfort and safety during and after the shave.Gillette M3Power features other innovations beyond power: new blades featuring PowerGlide™-an enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator® Lubrastrip™ and a technologically-advanced handle (www.Gillette.com) .Recently, Gillette Co.direct-mailed users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer.In addition, a series of coordinated advertisements to male consumers were developed to increase awareness of this product.Gillette said that its goal was to have a market awareness rate of 70 percent within four months.
-(Scenario 1-6) Gillette's direct mail advertising campaign is best considered ____ advertising.

• A)global
• B)international
• C)regional
• D)national

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Definitions:

Structural Unemployment

Occurs when there is a mismatch between the skills that workers in the economy can offer and the skills demanded by employers.

Changing Technology

Refers to the rapid evolution and adoption of new tools, processes, and methodologies in the technology sector, affecting businesses and societies.

Stagflation

A situation in an economy characterized by slow economic growth combined with high unemployment and high inflation.

Unemployment

The situation where individuals who are capable of working and are actively seeking work are unable to find employment.