Scenario 1-6 Gillette M3Power-A MACH3 Razor Innovation-Is a Groundbreaking, Powered Wet Shaving

question 39

Multiple Choice

Scenario 1-6
Gillette M3Power-a MACH3 razor innovation-is a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave ever.M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies.M3Power outperforms all other blades and razors in closeness, comfort and safety during and after the shave.Gillette M3Power features other innovations beyond power: new blades featuring PowerGlide™-an enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator® Lubrastrip™ and a technologically-advanced handle (www.Gillette.com) .Recently, Gillette Co.direct-mailed users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer.In addition, a series of coordinated advertisements to male consumers were developed to increase awareness of this product.Gillette said that its goal was to have a market awareness rate of 70 percent within four months.
-(Scenario 1-6) The functional goal for Gillette's advertising of the Mach3Power razor is to get male consumers to shift their preferences from other brands.This is known as

• A)corporate advertising.
• B)direct response advertising.
• C)selective demand stimulation.
• D)primary demand stimulation.

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Definitions:

Action Listener

An interface in Java that listens for and handles ActionEvent, typically involving user interaction with GUI components.

Button Action

An event or behavior that is triggered in response to the user clicking a button in a graphical user interface.

View Port

The visible area of a component, application, or document being displayed on a screen.

Class Color

In programming, it's a class used for defining color objects that can be used with graphical components.