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What Is the Definition of a Brand? Why Is So

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Essay

What is the definition of a brand? Why is so much emphasis put on "brands" and "branding" in today's marketing?


Definitions:

Intimate Partner Violence

A pattern of behavior within a romantic relationship that causes physical, psychological, or sexual harm to one of the partners.

Lesbians

Women who are emotionally, romantically, and/or physically attracted to other women.

Disabilities

Impairments that may be cognitive, developmental, intellectual, mental, physical, or a combination of these, significantly affecting a person's life activities.

CAGE

A brief questionnaire used in health screening for detecting potential problems with alcohol abuse, based on four simple questions.

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