Why Has TBWA of the Omnicom Group Created a New

question 78

Multiple Choice

Why has TBWA of the Omnicom Group created a new position called Chief Compensation Officer?

• A)because so many of its clients are facing bankruptcy
• B)because its traditional commission is not being paid
• C)because financial talks between clients and agency aren't working
• D)because TBWA is facing bankruptcy

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Definitions:

Return on Investment

A financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing the profit gained from an investment by the cost of the investment.

Selling Price

The amount a customer pays to purchase a product or service, determined by various factors including cost, competition, and demand.

Target Costing

A pricing method that starts with a market-based price point and then deduces the allowable cost to maintain profitability.

Return on Investment

A financial metric used to evaluate the efficiency or profitability of an investment, calculated as a percentage of the investment's return relative to its cost.