Scenario 2-3 After It Drew a Record-Low 9.8 Million Viewers in 2004

question 82

Multiple Choice

Scenario 2-3
After it drew a record-low 9.8 million viewers in 2004, ABC dropped the rights to air the Miss America pageant. Six years later, in 2010, ABC once again agreed to air the event after cable network TLC declined to pick up the pageant for a fourth year. Although ABC decided to pick up the pageant for a second time in the last twelve years, the terms of the agreement are far more favorable for the large cable network. Similar to its first stint with the network, the pageant will be shown on Saturday nights (television's lowest viewing night of the week) . The difference this time comes in the price ABC had to pay to acquire rights to the event-because of the recent decline in the event's popularity, the network had to pay very little, and ultimately deemed the deal to be a "no-lose" situation.
-(Scenario 2-3) One of the difficulties facing the pageant's board of directors is appealing to a younger target audience. The board decides that utilizing social networks such as Facebook and Twitter is crucial, and feels it needs to do something exciting and memorable in order to attract viewers. What type of group would be effective in making this happen?

• A)production services group
• B)creative services group
• C)market research group
• D)buying services group

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Definitions:

Enuresis

A disorder marked by repeated bed-wetting or wetting of one’s clothes.

Bedwetting

The involuntary passing of urine during sleep, medically known as nocturnal enuresis.

Age of Five

Refers to the period in a child's life when they are five years old, a stage important for development in areas like language, motor skills, and social interaction.

Relational Aggression

A type of aggression in which harm is caused through manipulation or damage to relationships or social standing.