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Scenario 2-5 In 2008, Chicago Native Andrew Mason Launched Groupon, a Website

question 92

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Scenario 2-5
In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various "deals of the day." At the time, Groupon had a unique business model-each day, one "groupon" would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all.Now, only two years later, the business continues to grow, and the service is being offered in several more U.S.cities. Google made a multi-billion dollar offer for the company that Mason turned down in December of 2010.Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success.
-(Scenario 2-5) Because Groupon's services differ depending on the city in which it is offered, its CEO decides each variation needs to have a catchy slogan that relates to that particular market. Which of the following types of advertising agencies would likely be the best choice to accomplish this specific goal?

Definitions:

Metabolic Activity

The set of life-sustaining chemical reactions in organisms, including digestion and the transport of substances into and between different cells.

Distal Tubule

A portion of kidney nephron between the loop of Henle and collecting duct system that plays a crucial role in the reabsorption of water, sodium, and calcium and in the secretion of potassium and hydrogen ions.

Ureter

One of two tubes that carries urine from a kidney to the bladder.