What Is the Most Fundamental Ethical Issue in Advertising

question 74

Multiple Choice

What is the most fundamental ethical issue in advertising?

• A)exaggeration, which is a serious but increasingly common practice
• B)taste, particularly regarding society's exposure to offensive messages
• C)materialism, which also is a key legal issue
• D)deception, particularly false or misleading statements

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Definitions:

Technologies

The use of scientific understanding to achieve practical goals, particularly within industrial sectors.

Manager

is a person responsible for controlling or administering all or part of a company or similar organization, often tasked with making decisions and overseeing the work of others.

Receiver

The person who interprets a message.

Communicator

An individual who conveys information or expresses ideas effectively, using verbal, nonverbal, written, and visual methods.