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Scenario 4-2
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions." This quote is stated on the home page of a website called Overcoming Consumerism.The quote goes on to say, "This site details methods that you can use to help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while you help to restore the economic self-sufficiency of your community."
(http://www.verdant.net/)
As one navigates from page to page on the site, advertising is often implicated as a source of the movement toward consumerism.Many of the same criticisms of advertising found on the site were outlined in the textbook.
-(Scenario 4-2) One page on the site maintains that advertising seduces children into believing that "their self-worth is based on $100 inflatable, illuminated sneakers." Besides this concern that ads promote superficiality and materialism, the text outlines other concerns regarding children's advertising.For instance, sophisticated ads aimed at children can cause
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The study of the causes or origins of diseases or abnormal conditions, determining how and why they occur.
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