Scenario 4-2 "Consumerism Is a Pattern of Behavior That Helps to Destroy

question 33

Multiple Choice

Scenario 4-2
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions." This quote is stated on the home page of a website called Overcoming Consumerism.The quote goes on to say, "This site details methods that you can use to help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while you help to restore the economic self-sufficiency of your community."
(http://www.verdant.net/)
As one navigates from page to page on the site, advertising is often implicated as a source of the movement toward consumerism.Many of the same criticisms of advertising found on the site were outlined in the textbook.
-(Scenario 4-2) The writers of Overcoming Consumerism believe that as consumerism grows and advertising continues to support it, people will be lured into buying anything and everything.But the text notes that advertising

• A)can only create a primary demand for mature product categories.
• B)cannot create a primary demand in mature product categories.
• C)points out both the pros and cons of any particular product, so consumers can't be "lured" into buying anything.
• D)merely informs the consumer and does not try to persuade.

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Definitions:

Souvenirs

Items purchased or obtained as a reminder of a particular place, event, or experience.

Demand Independence

The condition where the demand for one product does not directly affect the demand for another, allowing for independent forecasting.

Postponement

A supply chain strategy that delays the final assembly or customization of a product until the latest possible time to reduce inventory costs and increase flexibility.

Product Variety

The range of different products or variations of a product that a company offers to its customers to meet diverse preferences and needs.