Scenario 4-5 Students from Several Organizations on Campus Sponsored a Forum to Forum

question 67

Multiple Choice

Scenario 4-5
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising.Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance.Following are some of the comments made at the forum.
-(Scenario 4-5) One student stood up at the forum and said, "I bought a bike because the ads for this brand said it was 'the best on the planet.' I just don't think that is true.I've had quite a few problems with this bike compared to other brands that some of my friends own." The courts have ruled that when an advertiser uses absolute superlatives in ads like this, consumers

• A)are purposefully deceived.
• B)should understand that it is merely exaggerated language.
• C)should file complaints concerning unethical advertising practices.
• D)are unwitting victims of comparative advertising.

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Definitions:

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests that individuals have various types of intelligence in varying degrees.

Alfred Binet

A French psychologist best known for developing the first intelligence tests in the early 20th century.

Negative Correlation

A relationship between two variables in which one variable increases as the other decreases.

Large Positive

An expression indicating a significantly positive aspect, result, or feedback; it often suggests a considerable degree of positivity or benefit.