Which of the Following Claims Demonstrates Puffery in Advertising

question 90

Multiple Choice

Which of the following claims demonstrates puffery in advertising? 

• A) "Only Crest Earns the Dental Seal of Approval Among All Major Brands!" 
• B) "Ford Trucks Have Lower MPG than Chevy Trucks!" 
• C) "Tide Beats Cheer in Sales 8th Year in a Row!" 
• D) "World's Best Cup of Coffee Served with a Smile Here!"

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Definitions:

Reinforcer

Any stimulus that strengthens or increases the probability of a specific response or behavior by being delivered as a consequence of that response or behavior.

Cognitive Therapy

A type of psychotherapy that modifies dysfunctional emotions, behaviors, and thoughts by challenging and changing unhelpful beliefs.

Depression

A common and serious mood disorder that causes persistent feelings of sadness, hopelessness, and loss of interest in activities.

Rational Thinking

The process of making decisions based on logical reasoning and critical analysis, rather than emotions or irrational thoughts.