If Firms Decide to Use Comparison Advertisements, They

question 79

Multiple Choice

If firms decide to use comparison advertisements, they:

• A)may be required by the FTC to substantiate their claims.
• B)share the costs of advertising with local dealers and distributors.
• C)are acting in opposition to the recommendations of the American Association of Advertising Agencies.
• D)cannot legally mention a competing firm or brand by name.

---

Definitions:

Avoidance-Avoidance Conflict

A psychological conflict that arises when an individual is forced to choose between two equally unattractive options.

Negative Outcomes

Results of actions or events that are unfavorable, harmful, or contrary to desired objectives.

Forcing Conflict-Management Style

A direct and assertive approach to dealing with conflicts, where one tries to win the situation at the potential expense of others.

Solution

A means of solving a problem or dealing with a challenging situation.