Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 115

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)
-(Scenario 4-1) A counterargument to claims that ads only lead to mindless consumption points to advertisers continued financial support for a varied and accessible mass media.In fact, the advertising world spent about $ ____ in 2009 on traditional mass media, and with the addition of online advertising, that figure increased to $ ____.

• A)100 million; 150 million
• B)30 billion; 50 billion
• C)140 billion; 200 billion
• D)220 billion; 400 billion

---

Definitions:

Antipyretics

Medications or substances used to reduce fever, such as acetaminophen or ibuprofen.

Hypothalamus

A structure of the brain between the cerebrum and the midbrain; lies below the thalamus.

Laxative

A substance that induces the bowels to empty.

Antidiarrheal

A medication or substance used to prevent or alleviate symptoms of diarrhea.