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Scenario 4-2
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions." This quote is stated on the home page of a website called Overcoming Consumerism.The quote goes on to say, "This site details methods that you can use to help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while you help to restore the economic self-sufficiency of your community."
(http://www.verdant.net/)
As one navigates from page to page on the site, advertising is often implicated as a source of the movement toward consumerism.Many of the same criticisms of advertising found on the site were outlined in the textbook.
-(Scenario 4-2) One page on the site maintains that advertising seduces children into believing that "their self-worth is based on $100 inflatable, illuminated sneakers." Besides this concern that ads promote superficiality and materialism, the text outlines other concerns regarding children's advertising.For instance, sophisticated ads aimed at children can cause
Absolute Price
The price of a good or service without taking inflation or purchasing power into account.
Indifference Curves
A graph showing different bundles of goods between which a consumer is indifferent, pointing out the preferences of the consumer for one combination of goods over another.
Bowed Inward
A description often used in economics to illustrate a production possibility frontier that indicates increasing opportunity costs for producing goods.
Budget Constraint
The limit on the consumption bundles that a consumer can afford to purchase based on their income and the prices of goods and services.
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