Scenario 4-5 Students from Several Organizations on Campus Sponsored a Forum to Forum

question 43

Multiple Choice

Scenario 4-5
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising.Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance.Following are some of the comments made at the forum.
-(Scenario 4-5) One student said, "I am sick and tired of seeing nothing but supermodels advertising women's clothes.Nobody I know looks like that! They don't give us any way to know how a normal woman might look in their clothes." On which of the following "cons" of advertising is this comment most likely based?

• A)Advertising wastes resources.
• B)Advertising perpetuates stereotypes.
• C)Advertising creates needs.
• D)Advertising promotes materialism.