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Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple faces stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry. The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options. In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues, Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) One individual looking to purchase a new smartphone has become fed up with all of the competing advertisements of late. She has seen so many smartphone commercials boasting various product benefits that she can no longer distinguish them from one another. This individual is likely suffering from a case of
International Companies
Firms that engage in business operations across national borders, often involving manufacturing, sales, or service in multiple countries.
Barter
An ancient form of trade where goods or services are exchanged directly for other goods or services without the use of money as a medium.
Balance of Trade Deficit
An economic measure where a country's imports exceed its exports during a specific time period.
Imports and Exports
The practice of bringing goods and services into a country (imports) and sending goods and services out of a country (exports) to engage in international trade.
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